Marketing and growth leaders’ agenda
The new mandate for data-driven marketing and growth leaders: frictionless, personalized experiences to anticipate and deliver what customers need.
Adapting to cautious customers
In this webcast, panelists from our Customer & Growth teams outline steps that brands can take to better serve customers in a post-pandemic world.
The global pandemic has given companies a new mandate around the customer journey and rapid acceleration of digital transformation. You need the right growth strategy and the right customer experience now, next and beyond. Here are three priorities:
To realize a customer data-driven strategy that drives value and operational efficiency, growth leaders need to look beyond just braving the headwinds of technological debt to: