EY and the Subscribed Institute: Redesigning SaaS packaging and selling subscriptions

18 Mar 2021
Authors
Ken Englund

EY Americas Industry Markets Leader, TMT

Focused on helping technology, consumer electronics, internet, social commerce and software companies solve critical business issues.

Jeff Johnson

EY Americas Consulting Technology Solutions Leader

Solution architect. Enjoys solving complex business problems leveraging technology, process design and common sense. Creative.

18 Mar 2021
Related topics Tech sector TMT

EY and the Subscribed Institute sat down to discuss how tech companies are migrating to subscription models — but still have much to do.

Watch below to hear more on a range of topics, such as downstream impacts of the switch to subscriptions, the increase in consumption models, the importance of customer experience, how to redesign your pricing and packaging and more.

Summary

Business models are transforming, and we are seeing a seismic shift from direct sales to subscription models.

About this article

Authors
Ken Englund

EY Americas Industry Markets Leader, TMT

Focused on helping technology, consumer electronics, internet, social commerce and software companies solve critical business issues.

Jeff Johnson

EY Americas Consulting Technology Solutions Leader

Solution architect. Enjoys solving complex business problems leveraging technology, process design and common sense. Creative.

Related topics Tech sector TMT