Photographic portrait of Shubu

Shubu Mitra

Co-founder and Chief Operating Officer (COO), MarCaps, LLC, United States of America

Shubu helps clients successfully apply MarCaps frameworks, tools and processes to develop growth-oriented marketing capability plans; has assisted others with measuring, monitoring and managing marketing, advertising and promotions using agile, data-driven approaches. He served as a consultant for several consumer packaged goods clients on brand growth strategy and marketing spend effectiveness.