GenAI in retail: Transforming consumer experiences and business efficiency
In episode six of our Generative AI (GenAI) series, we delve into the transformative impact of AI on the Indian consumer products and retail industry. The EY Consumer Index survey reveals that a staggering 82% of Indian consumers are embracing AI, surpassing global trends. Join us as we explore how AI is revolutionizing shopping experiences, influencing decision-making processes, and providing valuable insights into logistics and supply chain management, with Angshuman Bhattacharya, EY India Partner and National Leader in Consumer Products & Retail. Let us deep dive into understanding the symbiotic relationship between AI and customer satisfaction.
In conversation with:
Angshuman Bhattacharya
EY India Partner and National Leader - Consumer Product and Retail Sector
Key takeaways
- GenAI is shaping shopping experiences with personalized recommendations, chatbots, and visual searches, enhancing experiences and driving loyalty.
- 82% of Indian consumers embrace AI, gaining confidence through accuracy, personalization success, and transparency in decision-making processes.
- GenAI can benefit consumer companies as it helps in optimizing logistics and supply chain management, creating opportunities for cost-saving and increased efficiency.
AI's precision in personalization and transparency in decision-making fosters customer trust, revolutionizing shopping experiences and enhancing business efficiencies.
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Podcast
Duration 14m 22s
