The metaverse: new ways of interacting between businesses and consumers

EY teams are harnessing the metaverse to help create long-term business value and positive human impact.

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How will the metaverse change our behavior as it reshapes experiences?

22 Apr 2022
EY RYF

The metaverse will not be a single experience, company, or technology – but rather a dynamic ecosystem of connected, interoperable and persistent metaverse platforms that incorporate many technology and infrastructure providers, financial services providers, developers, creators, brands and users – just like the current web. The metaverse has the potential to transform all industries – not only in terms of how business is done and how goods are sold, but how people interact with each other through work, shopping, socializing and more.

Accelerate your metaverse strategy with EY capabilities

  • Strategy

    From IP tokenization to financial modeling, customer engagement and much more, EY strategic insights around the metaverse will help you drive purposeful innovation at scale to uncover opportunities and communities across target market segments.

  • Technology roadmap and execution

    With deep knowledge across areas such as data analytics, blockchain, AI, smart contracts, 3D assets generation, AR/VR and integration to existing backend systems, we help business leaders leverage the latest technology solutions to accelerate their journey from Web 2.0 to Web 3.0.

  • Risk-savvy operating models

    We help our clients enter the metaverse with resiliency and risk mitigation at the forefront, bringing leading capabilities in future operating model design, identity management, cybersecurity, tax and accounting, legal, regulatory and governance matters, current-state risk management and more.

  • Future of human experience

    As the metaverse continues to transform engagement, EY professionals provide deep insights on generational behaviors, customer journeys (including orchestration around marketing, sales and service), employee and talent ecosystems, and seamless physical and digital experiences.

  • Secure and frictionless payments

    EY payments professionals bring significant experience around the accounting implications of digital payments in the metaverse, including leading knowledge in e-commerce, currency compatibility, royalties and enablement of financial institutions with tokenized funds.

  • Decentralized supply chain

    We bring fit-for-purpose supply chain transformation capabilities to help our clients stand up digital twins for manufacturing and maintenance, blockchain-enabled supplier diversification, logistics simulation and “trustless” supply chain processes.

  • Ecosystem distribution models

    EY teams also advise business leaders on establishing networks of creators, producers and orchestrators in the metaverse; developing blockchain- and smart contract-enabled distribution and consumption models; and building public-private partnerships that drive value.

EY wavespace™ in the metaverse

EY wavespace and EY metaverse lab help clients transform for the decentralized economy, driven by the Metaverse and Web3.

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