Evidence generation in medical affairs
Evidence generation, a case for change in value demonstration and a key to unlock the future of the medical affairs organization.
Authors:
Silvia Ondategui-Parra, Ginni Wadhwa, Maria Iglesias, Emily Flochel
Publication:
April 2023
Language:
English
Number of pages:
20
Document type:
Whitepaper
Key questions we will explore:
- Explore the case for Evidence Generation and Real World Evidence (RWE) in pharmaceutical organizations
- Highlight how the role of the Medical affairs function should evolve towards a strategic evidence hub
- Understand how to best increase the value of the evidence generated , through an Integrated Evidence plan prepared with cross-collaboration within the organization.