Evidence generation in medical affairs

Evidence generation, a case for change in value demonstration and a key to unlock the future of the medical affairs organization.

Authors: 

Silvia Ondategui-Parra, Ginni Wadhwa, Maria Iglesias, Emily Flochel 

Publication: 

April 2023

Language: 

English

Number of pages: 

20

Document type: 

Whitepaper

Key questions we will explore: 

  1. Explore the case for Evidence Generation and Real World Evidence (RWE) in pharmaceutical organizations
  2. Highlight how the role of the Medical affairs function should evolve towards a strategic evidence hub
  3. Understand how to best increase the value of the evidence generated , through an Integrated Evidence plan prepared with cross-collaboration within the organization.

Please fill in the form below to receive the whitepaper: