Erna Basson

Learning the value of hard work at an early age, Erna Basson had the courage to start her first business straight out of university. 15 years later, she has started, scaled and sold three businesses. Today, she spearheads the fastest-growing New Zealand-made beauty brand in the country, The Clean Beauty Company.

Erna’s journey in the beauty sector is not just about creating products, but pioneering a movement towards transparency, sustainability and inclusivity in beauty care. The Clean Beauty Company is driven by her passion for offering consumers clean, safe, and effective beauty products that do not compromise environmental or ethical standards. The company stands at the forefront of the clean beauty movement, producing products free from harmful chemicals and committed to cruelty-free practices. This is reflected across the business, from product development to packaging and marketing.

The Clean Beauty Company Ltd has expanded its reach both nationally and internationally. With a robust online presence and an expanding arm of retail stores, Erna’s products are more accessible, and becoming increasingly popular among consumers who value purity and sustainability in their skincare routines.

The company's commitment to using biodegradable materials and reducing its carbon footprint sets a standard in an industry often criticised for its environmental impact. As a female-founded and led company, Erna has a passion for supporting female entrepreneurs, actively seeking out other female-founded businesses. The Clean Beauty Company embodies a powerful message: beauty should not just be about looking good but also about doing good for the world.