Gen Z expects you to deliver
Even more than Millennials, Gen Z wants products delivered. In-store pickup is much less appealing than for any other generation. This makes grabbing and holding their attention more challenging.
Ambitious and uber-productive, Gen Z demands efficient and hassle-free processes when shopping, from beginning to end.
Loyalty hard-won
Gen Z values money and saving money. But unlike Millennials, Gen Z cares little for traditional reward programs and special offers. The internet has enabled these self-directed deal seekers, and they’re used to getting what they want, with less hassle, at a good price.
Always wired in, Gen Z is accustomed to being highly informed. They use the internet for pre-purchase research more than any other generation.
Saving time and making the most of their money is a high priority — loyalty is not. Retailers are advised to demonstrate respect and loyalty before asking for it in return.
Continual disruption
Generations are born from disruption, and disruptions are only going to come faster in a world of instant global communication and collaboration.
Brands not only need to give Gen Z shoppers what they want and how they want it. They also need to intuitively deliver on their evolving needs, allow them to be part of the solution and rapidly develop a relationship of mutual respect.
Summary
Businesses need to adopt a culture of innovation, where they seek to understand consumers and what drives them as human beings.
