Meet the rest of our Connected Citizen personas
Summary
Passive Outsiders participate very little in society. They rarely engage with government and are skeptical about the power of technology to make things better. People in this segment are concerned about job security and their ability to earn a living in the future. But they don’t take action to do something about it – and their lack of engagement means they risk missing out on government support to which they might be entitled. The challenge for government is to help the Passive Outsiders to help themselves.