Kelly Jamieson

What started as an unusual idea quickly became a gifting revolution. In 2005, Kelly Jamieson and her sister Abbey launched Edible Blooms, with a vision to gift differently and put an end to mundane presents. 

After 12 years of dominating the Australian gifting market, the dynamic duo have now made great strides internationally with locations in London and Geneva, meaning that customers can send and receive an Edible Bloom almost anywhere in the world. 

Edible Blooms is an Australian multi-award-winning company and is a former Telstra Australian Small Business of the Year award recipient.  

Kelly was named as the South Australian Telstra Business Woman of the Year in 2009. 

Other personal achievements for Kelly include being a recipient of an ILF scholarship in 2017 to complete a leadership program at Oxford University. In 2016, she was invited to spend two weeks at a leadership retreat with Sir Richard Branson and was also chosen as the face of Telstra’s nationwide business technology marketing campaign ‘Do Your Thing’. 

Known throughout Australian business circles as hardworking, generous and endlessly positive, Kelly is a devoted wife and mother-of-two with a passion for making the world a little bit happier, with the aim of producing a smile on the face of every recipient of a gift that leaves her stores. 

“Our vision is to gift differently. No more boring flowers, pajamas and socks. You won’t find any cringe-worthy gifts or silly sentiments. The only thing you’ll discover is “wow”. And the best part — what you see is what you’ll get. Every single time.”