Create value through new capabilities
Beyond increasing productivity by enabling asset sharing, industrial mash-ups can also help companies build entirely new capabilities. These new ventures rely on using application programming interfaces (APIs) to access software applications and tools to easily develop hybrid business models. Such B2B sharing platforms enable new capabilities by creating a user-friendly spot market for resources that were previously only accessible through ownership or via long leases.
Is a mash-up right for your organization?
For companies that embrace the challenge of collaboration, industrial mash-ups offer a 21st-century approach to deal making – a fast track to innovation and growth with less risk and cost. The digital future – forged by cloud services, smart mobility, social media, and big data analytic power – will demand and reward such agility and focus.
As the evolving business landscape challenges companies to move fast or risk falling behind, innovative industrial mash-ups could prove a key driver of future success and help organizations better keep pace with the breakneck speed of modern innovation.
However, an industrial mash-up may not be the right option for every organization. Its viability depends on some key factors. Ask yourself:
- Do we have any significantly underutilized assets or capacities that could benefit another business?
- Do we have the expertise in-house to innovate within and beyond our marketplace?
- Can we acquire new capabilities from such partnerships that add value?
- Do we know of non-competitive companies with objectives or a purpose aligned to ours?
- Do we need one or multiple alliances?
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Summary
Industrial mash-ups offer a 21st-century fast track to innovation with less risk, but they may not be the right option for everyone.