EY at MWC Barcelona 2024
In a world more diverse and connected than ever, why work alone? Together, we can see opportunities where others don’t.
Talk to us
Request a meeting with an EY professional at our EY booth in Barcelona to see how we can help.
In today’s world, there are complex challenges to be solved, created by the pace and scale of disruption. Advances in technology, an increased focus on social equity and geopolitical concerns, a new regulatory landscape, and the need to unlock value in the face of critical climate changes, are all issues that need to be considered and addressed.
Only bold ambitions and a commitment to accelerating transformation using technology and data will enable leaders to achieve unprecedented levels of growth, outrun competitors and achieve new sources of value creation, for the short and long term.
MWC Barcelona 2024 is one of the most influential, cross-industry, B2B technology events in the world, showcasing the latest and greatest innovations across six key themes: 5G and Beyond, Connecting Everything, Humanising AI, Manufacturing DX, Game Changers and Our Digital DNA.
We invite you to meet with EY professionals and our ecosystem partners at our booth to discuss these topics. Together we can reimagine what’s possible and realize new opportunities.
This year, EY introduces EY.ai – a unifying platform that combines our vast experience in strategy, transactions, transformation, risk, assurance and tax, with EY technology platforms, and leading-edge capabilities. Learn how EY.ai builds confidence, helps create exponential value and augments potential. Navigate your AI journey at Ey.ai
Together, let’s discuss how we can reframe the future within technology-based ecosystems to build a more equitable society, and a more diverse and sustainable, better working world.
EY sessions on stage at MWC Barcelona 2024
Event | Date and Time | Session Information | Location |
MWC Panel: NFTs: The One-Hit Wonder? |
Monday, February 27, 11:00-11:45 CET | Giuseppe Perrone, EMEIA Blockchain Leader From apes to punks to coveted art and viral memes, we’ve been living in the NFT bubble for the past year. Recently, Bloomberg reported that in Q3, 2022 trading volumes of NFTs were down 97% from January, a record high. So, is it time to jump off the NFT bandwagon or do they still have something more to offer? Join us as experts debate the true value of NFTs, democratization of access and use cases beyond the art world. |
MWC Stage C, Hall 6 |
4YFN Keynote: Busting Metaverse Myths and Humans at The Center Panel | Monday, February 27, 15:45-16:00 CET | Domhnaill Hernon, Global Leader, EY Metaverse Labs During this session Domhnaill Hernon will go through and clarify all the areas that cause mass confusion around metaverse terminology. |
Banco Sabadell Stage, Hall 8.1 |
MWC Keynote: Changing Worlds: A Two-Part Story | Monday, February 27, 17:30-18:15 CET | Carmine Di Sibio, Global Chairman & CEO Part One. Changing the Future of Energy Energy consumption accounts for between 15% and 40% of operators’ operating expenditure, and that figure is expected to increase in the next few years. Automation and machine learning are modernising networks to reduce energy usage but could - or should - mobile companies and energy companies work better together? The war in Ukraine and a global cost of living crisis means every industry is impacted and whilst mobile companies need to prepare for - and adapt to - the challenges presented by an energy crisis, expectations on network investment and ROIs continue. What does the energy crisis really mean for industry projections and is collaboration with energy leaders essential for the long-term future? Andy Baldwin, Global Managing Partner, Client Service Part Two. The Electric Odyssey Addressing climate change through the promotion and use of renewable energy sources, the mobile industry and motor racing are uniquely placed when it comes to sustainability. The adoption of electric vehicles is paving the way for a lower carbon future, but it has also created a new sporting platform for the purpose of promoting technology advancement, the environment and equality.? Join us as we go off-road with Extreme E, showcasing electric SUVs and futuristic technologies in some of the world’s most remote and challenging environments. |
Keynote Stage, Hall 4 |
Monday, February 27, 17:30-19:00 CET | Julie Teigland, EY EMEIA Area Managing Partner & Global Leader, Women. Fast Forward Karyn Twaronite, Global DE&I Officer & Global Vice Chair Join us at MWC Barcelona 2023 as we kick-off our extended Diversity4Tech programme with a celebratory drinks reception. Hosted by GSMA and EY as this year's new D4T Programme Headline Sponsor. This networking drinks reception will be a great opportunity to socialise with like-minded peers, make new contacts and start your DE&I journey for the week. Here you can meet colleagues who are equally passionate about diversity, equity and inclusion as a way of welcoming and celebrating different talents, perspectives and skills across the industry - and in turn, inspires a bold and transformative change. Everyone is welcome, but places will be limited so arrive early! Diversity in Tech GLOMO Award In the journey to connect everyone to everything, the mobile industry holds a responsibility to ensure no one is left behind. Equality, Diversity and Inclusion brings value to all organisations and should be embedded into the DNA of the workplace. This award celebrates individuals and organisations who champion equality, diversity and human rights every day across the technology sector and beyond. They have a strong ethos of addressing imbalance and bringing the underrepresented into the conversation, free from prejudice and discrimination. |
MWC Stage C, Hall 6 Networking Lounge | |
D4T Keynote & Panel Discussion: Diversity and Equity as the Life Blood for Innovation in the Tech Sector | Tuesday, February 28, 09:35-10:05 CET | Karyn Twaronite, Global DE&I Officer & Global Vice Chair (Keynote) Errol Gardner, Global Vice Chair, Consulting (Panelist) As the world relies on the tech sector to enable positive transformation, a lack of diversity and equity are compromising the sector’s capacity to innovate. According to the EY Tech Horizon 2022 survey, more than a quarter of technology transformation leaders acknowledge that insufficient progress in creating a diverse and inclusive workforce poses a significant challenge. Yet, less than half of organizations (44%) include diversity targets in their transformation strategies and initiatives. In this panel we discuss how organization’s all have different starting points, circumstances, backgrounds and identities, experiences and needs, which we all need to better understand:
|
MWC Stage C, Hall 6 |
Diversity4Tech Roundtable 2023: Embedding DE&I Strategies for Enhanced Talent Acquisition (by-invitation only) | Tuesday, February 28, 13:00-17:00 CET | Karyn Twaronite, Global DE&I Officer & Global Vice Chair 13:30 – 15:00 DISCUSSION 1: HIRING TALENT WITH DE&I EMBEDDED INTO THE PROCESS How a Attract and Hire a Diverse Talent Pool that Connects to Growth, Innovation, Revenue and Brand Equity Shaun Scantlebury, Partner, People Advisory Services 15.30 – 17:00 DISCUSSION 2: RETAINING TALENT THROUGH A DE&I LENS Activating Inclusive Hiring and Team Development Practices to Increase Representation: Better Sourcing and Spotting Bias in Recruitment and Management |
Roundtables: Event Enquiries Auditorium, South Entrance |
MWC Keynote Panel: Should MNOs have a Chief Metaverse Officer? | Tuesday, 28 February 16:15-17:00 CET |
Joongshik Wang, TMT Market Segment Leader & EY Parthenon Leader, ASEAN With a surge in interest and investment in VR, 3D spaces and connected worlds, is it time to follow companies like Disney, LVMH and Procter & Gamble, and invest in a Chief Metaverse Officer? Whilst we may still be a few years away from mass adoption of the major metaverse platforms, is there a concern that operators will be left behind if they don’t? Recent reports predict that in just a few years, one in four people will spend at least an hour a day in the metaverse and as Telco’s provide a vital entry point, is this a fresh opportunity to reduce customer churn and increase revenue? The future of business is taking shape, is a chief metaverse now needed to navigate this new and often confusing space? |
MWC Stage B, Hall 6 |
D4T Leadership Panel Discussion: Gaining Buy-in, Interest and Ownership for DE&I Across the Business | Wednesday, 1 March 09:30-10:15 CET |
Shaun Scantlebury, Partner, People Advisory Services
|
MWC Stage C, Hall 6 |
ESG and Sustainability – How to Demonstrate Leadership and Evidence Impact | Wednesday, 1 March 09:30-10:30 CET |
Barend van Bergen, Partner, Strategy, Sustainability & Value Impact The ESG landscape is rapidly evolving, and investors, regulators and other stakeholders are taking greater interest than ever before in operators’ ESG performance. There is increasing demand for evidence that sustainability strategies are aligned to core business, and an expectation that companies will demonstrate how they create value to society. At the same time, operators’ board members and CFOs require ESG metrics that are decision-useful, easy to implement, and build recognition and trust with stakeholders. How is the mobile industry keeping pace with these developments? What are examples of successful ESG strategies that demonstrate leadership? How can industry alignment create greater value for society and stakeholders? Come and join us to hear more about the state of ESG in the mobile industry and the ‘ESG Metrics for Mobile‘, a first-of-its-kind mobile sector ESG reporting framework, developed alongside partners from EY, Yale Center for Business & the Environment, and 20 mobile operators representing 45% of the world’s mobile connections. |
Unit CC7 |
MWC Panel: 5G: Modernize to Monetize | Wednesday, 1 March 13:15-14:15 CET |
Golnar Pooya, Principal, Business Transformation With the welcomed digitalization of industries and lifestyles, enterprises and consumers are looking for innovative business models to meet their growing needs. This is setting the stage for 5G as-a-service models to bring forth a new wave of monetization. For operators, the need of the hour is to modernize, move up the value chain and work with the right ecosystem of partners to meet these new demands. In this session we will discuss modernization and monetization efforts, such as 5G Standalone, and the growth, personalized user experience and future readiness they enable. |
MWC Stage B, Hall 6 |
MWC Panel: XR, AI & 5G For A New Immersive Experience | Wednesday, 1 March 13:15-14:15 CET |
Edwina Fitzmaurice, Chief Customer Success Officer Science fiction movies like Ready Player One and The Matrix have already demonstrated the immense potential of immersive technology that merges the physical and virtual world. More recently, with the breakthroughs in AR and VR combine with the global deployment of 5G, immersive technology represents the next frontier in our lives, from automotive, sports to work and more. Now the big question is, what’s next? What’s our way of work, play and interact with the digital universe? How Innovations including AR, AI and etc., are being at the forefront? Will 5G empowered holographic communication realize its future? What does the future hold for cross-industries partnerships? What will be the evolution in verticals of sports, automotive and more? Let’s see how these revolutionary technologies will offer us the best immersion ever! |
MWC Stage C, Hall 6 |
MWC Panel: Adapting to Network Demands on the Edge | Wednesday, 1 March 14:45-15:45 CET |
Beatriz Sanz Saiz, Global AI & Data Consulting Leader Industry 4.0, the metaverse and online gaming, are just some of the big drivers for edge cloud services and the increasing demand on our networks. This has forced a major network redesign and has motivated efforts to grow edge computing to enable faster and more efficient processing of data closer where the users are. With the addition of automation and analytic tools, the network edge is transforming, allowing increased agility, scalability and reduction of costs. Join us as we deep dive in how the Edge can be leveraged to meet our ever changing business needs. |
MWC Stage A, Hall 6 |
MWC Panel: Gaming: Player One, Are you Ready? | Wednesday, 2 March 10:00-10:45 CET |
Scott Porter, Americas Media & Entertainment Consulting Services Leader Gaming has steadily risen in popularity for years. With the global rollout of 5G, ever-expanding adoption of cloud gaming and the evolution of immersive technologies, we are on the cusp of a paradigm shift in how and where games are played. What is the future looking like for the metaverse gaming in Web 3.0? Will play-to-earn model and GameFi be spotlighted? Could we expect to see more advanced AI appear in gameplay and game development? Will AR or VR win the day and allow truly immersive gameplay for the mainstream? Join this session to decode what technology innovations are shaping the future of the gaming industry, and how will they influence the game experience? |
MWC Stage C, Hall 6 |
Our latest thinking
EY team at MWC Barcelona
Contact us
Like what you’ve seen? Get in touch to learn more.