Attractiveness surveys
EY Attractiveness surveys are widely recognized as a key source of insight into foreign direct investment (FDI).
22nd EY Europe Attractiveness Report
Take a deep dive into our findings on next-generation investment in Europe.
Amid global competition for investment, what more can Europe do?
Policymakers can enhance Europe’s attractiveness to foreign investors by focusing on nine critical areas.
19 Jun 2024
How can Europe turn on the taps of foreign investment?
The post-COVID-19 recovery of foreign investment in Europe stalled following fresh shocks in 2022 — but flows could increase in 2023.
11 May 2023
About the EY Attractiveness program
By examining the attractiveness of a particular region or country as an investment destination, the EY Attractiveness surveys are designed to help businesses make investment decisions and governments remove barriers to growth.
A two-step methodology analyzes both the reality and perception of FDI in the country or region. Findings are based on the views of representative panels of international and local opinion leaders and decision-makers.
The program has a 21-year legacy and has produced in-depth studies for Europe, a large number of European countries, Africa, the Mediterranean region, India, Japan, South America, Turkey and Kazakhstan.
Additional geographic perspectives
One of the key drivers of growth is a country or region’s ability to attract investment. EY’s unique collection of country and region reports provide companies and governments with reliable insight to shape economically sound strategy and policy decisions to drive growth and investment.
Find out how countries and regions are benchmarking their investment attractiveness in the following reports:
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