Marketing and growth leaders’ agenda
The new mandate for data-driven marketing and growth leaders: frictionless, personalized experiences to anticipate and deliver what customers need.
Adapting to cautious customers
In this webcast, panelists from our Customer & Growth teams outline steps that brands can take to better serve customers in a post-pandemic world.
Companies have a new mandate around the customer journey and rapid acceleration of digital transformation. You need the right growth strategy and the right customer experience now, next and beyond. Here are three priorities:
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Reimagine growth with a customer-centric lens
Reimagine and redesign your growth strategy by establishing a future-back vision around customer-centric growth, enabling your business to optimize customer lifetime value focus and invest in the most valuable customers and customer touchpoints including considerations on organic growth, M&A, geographic expansion and segmentation.
How a future-back lens helps you see a clearer path to success
A future-back strategy may hold the answer to the duality dilemma ― optimize today’s success or plan for tomorrow’s disruption?
27 Jun 2019
Eight ways to keep up with your customers during and after COVID-19
Consumer spending and behavior is changing dramatically in the face of the pandemic. If you don’t plan for the future today, you may find tomorrow’s too late.
6 May 2020
Three ways companies can be more customer-obsessed using tech
Brands need a loyal consumer base more than ever. So how can they become more obsessed with their customers?
18 Nov 2020
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Anticipate relevance and innovate products & services
Empowered to shop wherever and however they want, customer preferences around the world are increasingly evolving e.g. toward products and services that are local, authentic, transparent, traceable, and ethical. This is forcing brands to continuously re-imagine and optimize their offering strategy and portfolio, and even develop and implement new business models and concepts, both in the current core functions or in peripheral functions to meet the evolving needs of consumers now, next and beyond.
Where does innovation at scale meet the new S-curve of growth?
A future-back approach to strategic planning will help innovative companies be at the fore of reshaping industry and customer expectations.
26 Aug 2020
How to turn global challenges into innovation-led opportunities
Sixty percent of CEOs of companies with more than $20b in revenues see more long-term growth opportunity than risk in tackling global challenges.
19 Nov 2019
To realize a customer data-driven strategy that drives value and operational efficiency, growth leaders need to look beyond just braving the headwinds of technological debt to:
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Quantify and optimize the economic impact of customer experience investments
Growth and customer leaders need a significantly larger budget to pay for an effective data-driven strategy and customer experience, and they need to make stronger business cases and forecast return on investment (ROI) in a way that is satisfactory for the chief financial officer (CFO). 61% of marketing leaders in a recent EY survey said that they wanted to increase their spending in data and analytics.
This includes:
- Quantifying the right way to measure ROI
- Focusing on customer lifetime value
- Driving financial performance through smart and effective pricing
- Balancing short- and long-term investments and better leveraging existing investments
How marketing and finance can map a future together
EY’s CMO-CFO Connection Report finds that by creating a healthy marketing-finance dynamic, organizations can unlock new value and growth.
29 Jul 2019
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Transform customer-facing functions with commercial excellence
The new market realities and evolving growth strategies are forcing marketing, sales and customer care leaders to re-evaluate how they think about their respective functions and how they need to work to drive top- and bottom-line results. Commercial excellence addresses such key issues as:
- Landing on the most efficient, effective and agile operating model, including inhouse/outsource strategies
- Structuring and incentivizing organizations correctly to drive effectiveness, productivity and cross functional collaboration, and developing the right skills and talent
- Identifying the right ecosystem of technologies to support the front lines, such as market intelligence, performance management, enterprise resource planning (ERP), CPQ, CRM
- Optimizing sales channels across field, inside, and digital sales
- Using customer care to drive revenue through better upsell/cross-sell
How to make your sales team relevant, resilient and revenue generating
In a world changed by COVID-19, it’s essential to understand the art and science of selling with graciousness, trust and noble purpose.
14 Aug 2020
The team
How EY can help
Customer experience
Generate long-term value and help deliver CX that improves customer engagement, traffic and revenue at lower costs with help from EY teams.
Read moreService leader
EY EMEIA Customer & Growth Leader; CEO, EY-Seren Limited
Customer engagement
In today’s world of empowered customers, competitive advantage shifts from being purely competing over product and price to building trust. To prosper, you need to consider a customer-centric marketing model built on unwavering trust and loyalty.
Read moreData protection and privacy
EY data protection and privacy services help organizations stay up-to-date with leading services in data security and data privacy, as well as complying with regulation in a constantly evolving threat environment and regulatory landscape.
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Case study: Why people and tech are the fuel for customer-centric transformation
The benefits of the major transformation program undertaken by TNB, while working with EY, could be achieved across many other sectors.
