Marcel van Brenk

Marcel is a seasoned partner at our Data & Analytics practice in Amsterdam. He has over 20 years of experience in building data-driven organisations in numerous sectors. He firmly believes that data will, by far, be the most important change agent of the future.

He has a remarkable diligence in understanding the intersections of business and technology, particularly in the field of AI. His ability is to bridge the gap between complex technological concepts and day-to-day organizational needs, converting them into practical strategies and sustainable solutions. As he has successfully guided an array of businesses through their transformation journeys, he fully comprehend the intricate challenges involved in building internal AI capabilities versus outsourcing them.

He has effectively integrated AI capabilities to align with the business strategies of numerous organizations across various sectors. His strength lies in mapping business value back to AI applications, models and data. By starting with the end goal – tangible business value – Marcel works his way back, deciding the best-fit AI strategies. This value-focused approach results in tailor-made AI solutions that directly impact the bottom line and promote seamless adoption of AI within the organization.

He dedicates effort to help organizations not just adopt AI, but effectively integrate it into their strategic planning and operations. Marcel can meticulously guide your organization to assess AI readiness, translate opportunities into robust strategies, and design competent AI governance systems.

His expertise ensures the alignment of AI capabilities to a company’s strategic business objectives, promoting not only acceptance of the technology but leveraging it towards the company's growth and success.