EY Gen AI beyond the hype

AI: Beyond the hype

Unleashing the power of AI beyond its hype and learning about real insights from clients

In today's rapidly evolving business landscape, organizations need to adapt and transform to remain competitive. Businesses can unlock unprecedented opportunities for innovation, cost reduction, and customer value by harnessing the intelligence of AI.

Related topics Technology

Organizers

Photographic portrait of Cecile Heemels
Cecile Heemels
 EY Netherlands Partner Consulting; Markets Leader EY Netherlands, Sector Leader National Government
Photographic portrait of Thierry van Herwijnen
Thierry van Herwijnen
 EY Global Intelligent Automation Alliances & Ecosystem Sales Leader; Associate Partner, Markets and Business Development, Ernst & Young LLP

Location EY Amsterdam

Time 10:30 - 17:30

Following the success of our AI: Beyond the Hype event, we are thrilled to share five key takeaways that capture the essence of our discussions and the insights gained from industry experts. It was an inspiring day filled with remarkable speakers, each bringing their unique perspective and enthusiasm to the forefront of AI innovation.
 

5 Takeaways:

Data trust: The foundation of effective AI is built on the quality of your data. Trust in your data is not just important—it's essential. Without it, the promise of AI cannot be realized, making data integrity a top priority for any AI endeavor.

The trick is to start small: Starting with small, focused AI projects can lead to significant rewards. Our event underscored the importance of taking that initial step, regardless of its size, to unlock the potential for growth and disruptive innovation.

AI's sustainability potential: Contrary to its energy-intensive image, AI has the potential to be a powerful ally in climate modeling and energy efficiency, offering a path to environmental and economic gains.

The evolving human-AI relationship: The dynamic between humans and AI is rapidly advancing. We are not just automating processes; we are enhancing AI's productivity with our human skills. By guiding AI, we create a synergistic relationship that leads to enhanced outcomes and continuous innovation.

Embrace the exciting potential of AI: The event reinforced that curiosity is vital to embracing the potential of AI. It enables us to take risks and innovate. By looking to the future with anticipation rather than fear, we open ourselves to the boundless possibilities that AI and human ingenuity can achieve together.
 

Keen to explore these insights? Access the on-demand replays here and delve into the sessions at your leisure: https://4823132-2234.events.kaltura.com/register

As we continue to push the boundaries of what's possible, we invite you to join us in this journey of discovery and transformation.

This event is organized in collaboration with Wipro

Speaker highlight

Reinier Zonneveld Speaker

Reinier Zonneveld, DJ
Techno DJ and producer  

Gemma Konrad

Gemma Konrad
Career & Performance Development Director, Global Talent COE
Mars Global Corporate
 

Caroline Manfrais

Caroline Monfrais
VP & Europe Consulting Head at Wipro

Patrick De Neef

Patrick De Neef
Chief Innovation Officer for Supervision at De Nederlandsche Bank

Letizia Bandoni

Letizia Bandoni
Associate Director, Business Development - Strategy for CCH® Tagetik at Wolters Kluwer

Emiel van Alphen

Emiel van Alphen
AI Strategy Lead, Finance, ASML

Praneet Jayaram

Praneet Jayaram
Director, Client & Operational Insights and Analytics
Deutsche Bank

Carlo Ruiz

Carlo Ruiz
VP -Enterprise Solutions & Operations
NVIDIA

Madelon Smittenaar

Madelon Smittenaar
Sales & Marketing Director
360 Experience Group

  • 10.30 – 11.00 CET Welcome & Opening

    Prepare to move beyond the buzzwords and dive into the substance of AI's transformative role in the digital age. Join us to set the stage for a day of insightful exploration and to position your business at the forefront of the AI revolution.

    • Cecile Heemels, Markets Leader EY Netherlands
    • Tom Velema, EMEIA Alliances Leader EY
    • Caroline Monfrais, VP & Europe Consulting Head at Wipro

  • 11.00 – 11.20 CET Inspiration Session

    Rhythms Reimagined: Reinier Zonneveld's AI-powered music revolution

    In an era where AI reshapes boundaries, techno DJ and producer Reinier Zonneveld stands at the forefront. Introducing R², his groundbreaking AI music software, Zonneveld has pioneered a symbiotic relationship between artist and algorithm. By training an AI modeI with over 2.000 hours of his music, Zonneveld created a clone of his musical brain. His new digital counterpart not only reflects his musical essence but also composes live, enabling real-time back-to-back-sets between the man and machine.

    In this session Zonneveld guides you through his AI journey, from initial experiments to developing a technology that redefines live performances. Attendees will witness firsthand the fusion of human creativity and machine precision, as Zonneveld demonstrates R² in action.

    Join us to see how AI is not replacing artists but amplifying their creativity, setting the stage for a new era of performance.

    • Reinier Zonneveld, DJ & Producer

     

  • 11.20 – 12.15 CET Panel discussion

    How to accelerate your transformation journey leveraging AI

    Join us for an enlightening discussion between ASML and NVIDIA and a client panel discussion, moderated by Ronald van Loon, featuring distinguished representatives from Wolters Kluwer, De Nederlandsche Bank, Deutsche Bank, and 360 Experience Group. Dive into the realities of AI integration and discover innovative strategies to expedite your transformation journey.

  • 12.15 – 13.00 CET Lunch break

  • 13.00 – 13.20 CET Client case

    Crafting careers with AI: The talent revolution pilot at Mars

    In the competitive arena of global talent management, Mars has taken a bold leap forward with its AI-driven Talent Marketplace. This cutting-edge platform, is designed to dynamically match skills and career opportunities within the company.

    The system's intelligent recommendations and skill tracking capabilities has resulted in enhanced employee engagement, increased capacity through gig generation and longer terms has the potential to enable strategic workforce planning.

    Join Gemma Konrad, Career & Performance Development Director in the Global Talent COE, as she unveils the journey behind the Talent Marketplace. Discover the strategies that drove its successful implementation and how Mars is harnessing AI to revolutionize career paths. Gain insights into how one of the world's leading companies is innovating the future of work.

    • Gemma Konrad, Career & Performance Development Director, Global Talent COE Mars Global Corporate

  • 13.25 – 13.50 CET Guest speaker

    Driving Finance Analytics with Generative AI

    In today’s rapidly evolving business environment, finance analytics is influencing decisions across a wide range of areas, including operations, risk management, compliance, innovation, and sustainability—expanding well beyond traditional financial analysis. Wolters Kluwer is empowering finance organizations globally by enabling access to relevant data, accurate interpretation, streamlined operations, and proactive decision-making through the power of Generative AI embedded in its Corporate Performance Management solution, CCH Tagetik.

    This keynote will explore real-world use cases showcasing how AI-driven analytics are helping organizations shift from reactive strategies to a future of agility and precision. Whether your focus is on finance, risk, or sustainability, this session will offer new perspectives on how to harness AI for greater organizational impact.

    • Letizia Bandoni, Associate Director, Business Development - Strategy for CCH® Tagetik at Wolters Kluwer
       

  • 13.50 – 14.10 CET EY AI Confidence Index

    AI Confidence Index - Your Compass to responsible AI

    In the dynamic realm of Artificial Intelligence, the EY AI Confidence Index stands as a vital tool for navigating the complexities of AI adoption with trust and transparency. This workshop, co-hosted by industry experts will provide a concise exploration of how the Confidence Index can guide organizations towards ethical AI practices. Attendees will gain insights into enhancing decision-making, ensuring equitable and accountable AI systems, and fostering innovation with integrity. Join us to unlock the full potential of AI, responsibly.

    • Mario Schlener, Global Responsible AI Co-Lead , EY

  • 14.10 – 14.20 CET Wrap-up

  • 14.20 – 14.30 CET Break

  • 14.30 – 15.15 CET Workshop Finance Transformation: From Strategy to Execution

    Dive into the heart of AI's practical application in finance as we unveil a real-world scenario where AI use cases are meticulously selected and prioritized to drive substantial business value. Discover how strategic choices are transformed into tangible results, with a special focus on a successfully implemented cash flow forecasting model.

    This session promises to demystify the process of integrating AI into financial operations, offering a blend of strategic vision and hands-on experience. Learn how to navigate the complexities of AI implementation, from conceptualization to the realization of business objectives.

    Whether you're looking to enhance your organization's financial acumen or seeking inspiration for your AI journey, this dialogue will equip you with the knowledge to propel your finance transformation initiatives from mere strategy to effective execution.

    • Hussain Farooqui, Finance Transformation Lead – Business Group Europe, Royal FrieslandCampina
    • Carson Yeung, Director AI & Data, EY Netherlands
    • Vladimir Skripachev, Finance Manager, Microsoft Netherlands

  • 14.30 - 15.15 CET Workshop Reimagining work – Led by Wipro

    Reimagining work: How AI is reshaping the organisational landscape - Led by Wipro

    As AI enters the workplace, organisations face the challenge of harnessing its obvious potential while ensuring that human experience, connection and collaboration remain at the core. This session will take you beyond the hype drawing on fresh insights from Wipro’s engagements, exploring how AI is transforming our notions of work, workplace and workforce and how over the longer-term humans will increasingly become the multiplier of AI productivity.

    Expect a provocative exploration of the evolving relationship between humans and AI, where technology is not only helping to streamline operations, reduce complexity and enhance collective intelligence rather amplifying the potential that goes well beyond the capabilities of AI alone through human creativity, intuition, and strategic decision making. Join us to discuss how AI can become a catalyst for a new era of work that harnesses the full potential of the AI x Human partnership, driving sustained growth, innovation, and competitive advantage in the AI-First age.

  • 15.30 – 16.15 CET Workshop Navigating the EU AI Act and embracing Responsible AI

    Unpack the EU AI Act's regulatory framework and its implications for AI, focusing on ethical AI deployment, transparency, and accountability. Discuss new AI risks and responsible practices to ensure compliance and innovation.  

    • Bernadette Wesdorp, Responsible AI EMEIA FSO Lead, EY
    • Saskia Vermeer-de Jongh, Partner cyber & privacy, HVG Law
    • Melike Ozunlu, Partner Risk Consulting, EY

  • 15.30 - 16.15 CET Workshop – AI-Led Automation – Led by Wipro

    How AI-led automation is driving agility and resilience across operations

    In today’s hyper-connected business environment, AI-led automation is no longer just about improving efficiency - it’s about redefining the way organizations operate and innovate. In this workshop we'll explore how AI-driven automation is transforming processes at every level, from process discovery and task automation to workforce augmentation and hyper-personalized customer experiences. Through Wipro’s real-world use cases, we’ll demonstrate how leading companies are applying AI to unlock new value, streamline operations and prepare their organizations for future challenges

    We’ll highlight key learnings within the following areas:

    • AI-enabled process discovery, using tools like process and task mining to optimize workflows.
    • Workforce augmentation, with AI agents and AI-powered platforms driving productivity and smart decision-making.
    • AI-led communication processing, automating the handling of unstructured communications like emails and support tickets.

    Participants will leave with insights on how to apply AI solutions to their business processes; on how to transform operational bottlenecks into opportunities for increasing performance and profitability.

For our online attendees, enjoy the flexibility to pick and choose sessions that interest you the most.

  • This event is organized in collaboration with Wipro.

    Wipro Limited is a leading technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our holistic portfolio of capabilities in consulting, design, engineering, and operations, we help clients realize their boldest ambitions and build future-ready, sustainable businesses.

    With nearly 245,000 employees and business partners across 65 countries, we deliver on the promise of helping our clients, colleagues, and communities thrive in an ever-changing world.

    For more information about Wipro, please visit Wipro | Ambitions Realized

    Logo of partner wipro

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