Despite 52% of consumers in the survey thinking they can detect a deepfake video, there's a strong chance that this confidence is misplaced. Igor: “The impact of such technology on society and business is profound, and as the proverbial flywheel of innovation spins faster, companies must become more agile in identifying and understanding these threats. They must also proactively deploy technology against such attacks, as human ingenuity alone is insufficient to prevent the advanced level of attacks we now face. Companies need to be agile and smart in detecting and understanding these threats, and proactively use technology to counter them. We need technology that matches the scale of these attacks.”
Critical assessment
It seems to be a complex issue, especially as we see an increase in sophisticated fraud. Igor: “With the current climate of misinformation, this can also lead to trust issues. As an individual, I am very interested in this problem. The enormous amount of data and information being generated, blurs the line between truth and falsehood. We see multiple versions of the truth, some based on what people have actually said, some generated by AI, and all subject to emotionally charged interpretations. This leads to different versions of the truth, depending on who you ask. As business leaders, we need to educate our stakeholders on how to critically assess information. We also need to redefine our understanding of truth in the context of this information overload.
As AI continues to evolve and associated fraud becomes more sophisticated, we must remain vigilant and adaptive. It is essential to invest in education, advanced detection technologies, and robust policy measures to mitigate these risks. We are in a constant race to outsmart cybercriminals, and while our detection methods are advancing, they do not keep pace with the rapid progress of AI-powered threats. As we navigate the unknown waters of AI, we must be willing to face the challenges head-on while embracing the opportunities it offers. The future of AI is a canvas of unlimited possibilities, but it requires a careful and sustainable approach to ensure it benefits all of humanity.”
Human factor
To understand the impact of AI on individuals, we must protect people and focus on leveraging AI for opportunities and anticipating fraud risks. It is important that we prepare people and stimulate critical thinking. Bernadette Wesdorp: “The research indicates that 35% of organizations have not yet deployed AI, while others are already using it for, for example, chatbots. You would expect that the percentage not using AI would have decreased by now, as it is sometimes unknown that AI is already being used in some applications. With the rapid adoption of GenAI, this percentage will likely quickly drop to zero. You can no longer avoid using AI.”
Navigating AI legislation
With the advent of the AI Act from Europe, it is time for organizations to understand the impact of this legislation and to take stock of where AI is used in an organization. Bernadette: “For Europe, the text has been published and by the end of the year, the law will apply to systems that are truly prohibited. This means that organizations now need to think about their approach and the impact of the legislation.”