How GenAI changes the way CPG and retail operate — and consumers too
Join our webcast on how GenAI is shaping and changing the consumer product environment. We deep-dive into trends, views and case examples.
Companies are shifting from local pilots to fully integrating generative AI (GenAI) throughout the value chain to enhance productivity and engagement.
Brands and retailers face a risk-and-reward paradox as they balance the business opportunity and where best to create value, with managing governance needs.
GenAI will crucially change consumer behaviors as adoption influences more areas of their lives, giving companies new ways to engage with them.
Presentars:
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Matthias Guffler, EY-Parthenon Strategy Germany, CPR Sector - Christian Wesp, EY-Parthenon Strategy Germany, CPR Sector
Webcast
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