Lamice leads the EY MENA Brand, Marketing and Communications function, bringing to life EY’s brand and legacy of nearly 100 years in the region.
Before this role, she established and led EY’s MENA Communications function, working closely with the regional leadership team to design and deliver impactful internal engagement and media relations programs.
Lamice started her career with EY in 2004, where she set-up the media relations function out of Dubai, building an unrivaled reputation for EY in the local media.
Over the years, the breadth of her knowledge has included crisis and reputation management, partner leadership events and communication, executive briefings, brand awareness and marketing programs.
Lamice grew up in Saudi Arabia, Washington DC and Virginia. She moved to Dubai in 2003 and lives there today.
How Lamice is building a better working world
“I’m proud to be playing a role in promoting our regional graduate development program, focusing on young nationals, as well as launching Ripples, EY’s corporate responsibility program, across the region.”
