Brian Peterson

Transformational forces are redefining the way consumers live, work, shop and interact—and business must evolve accordingly. As an EY Canada Associate Partner who leads our global consumer retail metaverse practice, Brian guides corporate leaders as they channel these changes into sustainable progress, and profitable growth. He is also a co-leader of our Commerce Transformation practice and the EY-Shopify global alliance.

For more than 20 years, Brian has led and developed high-performing, entrepreneurial teams that empower organizations to rethink innovation, strategy, technical product management, business development and sales in light of emerging realities. His work stretches across everything from the metaverse and the future of retail to the ongoing evolution of e-commerce. Prior to joining EY in 2020, Brian was a global advisory leader for Microsoft (Retail & CPG) and a co-founder of lululemon’s innovation team.

Brian holds a Master’s degree in Business Administration from McGill University’s Desautels Faculty of Management, as well as a Bachelor of Arts (Communications) from Simon Fraser University. He’s completed digital, strategy and sales courses at MIT, the Haas School of Business (UC Berkely), the Helskinki University of Technology, and Politecnico di Milano.

A sought-after speaker, Brian regularly presents and publishes thought leadership on a vast array of business transformation topics.