EY at Cannes Lions International Festival of Creativity 2023

Ask better questions to spark creativity that boards care about. Transform the world with design-led innovation and humans at the center.

EY is sponsoring the Cannes Lions Q&A with #BetterQuestions

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boats in the harbour by the old town, Cannes

EY at VaynerX CMO Circle in Cannes

Halle Berry and EY US CMO Practice Leader Janet Balis sit down with VaynerX CEO Gary Vaynerchuk for Authenticity Amplified: Empowering creators to drive change with AI, an invite-only discussion on the VaynerX Yacht.

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Close up of a DJ on the decks in a nightclub

EY Future Window ­— Goals House at Cannes

Interact with a possible future and feel what it’s like to live in a walkable, symbiotic and rewilded city.

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Case Study
The better the question The better the answer The better the world works
Case Study

How to launch a sustainable direct-to-consumer business in no time

The Innovation and Experience Design practice at EY helped a co-op find a market niche and co-create a thriving new business in six months.

Case Study
The better the question The better the answer The better the world works
Case Study

How do you build a direct-to-consumer business the lean way?

With dairy milk consumption in decline, a farming co-op wanted to benefit from increased demand for cheese.

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Hands cut a piece of cheese
Case Study
The better the question The better the answer The better the world works
Case Study

Creating a sustainable startup in just weeks

A multidisciplinary team’s ideation, prototyping and testing turned an idea into a viable business.

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A cheezy delivery box and cheese
Case Study
The better the question The better the answer The better the world works
Case Study

A fast launch is the beginning of sustained success

Cheezy was up and running in just six weeks, and achieved its business case within one year.

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A cheesy selection of cheese with grapes